In fact, the tie – that fundamental accessory and true element of fantasy in a man's wardrobe, especially in our Neapolitan tradition which has nothing to envy of acclaimed British tailoring – has its rules and sacrosanct reasons. Okay, I was joking with my little film based on the classic lookalike gag. You may have noticed that I like being an actor. However, trust me: I may be serious or facetious, but the things I tell you are real. First of all, a good tie must be cut at a 45 degree angle to prevent the fabric from twisting: that's a sacrosanct rule. Here's our little loop hanging from the lining, that must be pulled gently but firmly to smooth out any unattractive wrinkles due to use, pulling at the neck, or body heat. The thread used for stitching by hand – which is strictly unique and coral red – is another element that distinguishes us. In short, if your favorite tie is wrinkled, you must never ever use an iron, a torture instrument that could compromise its internal structure, squash its delicate padding or, worse yet, ruin the silky fabric.