The famous Carosello commercials also began in 1957 and those of us who were old enough at the time still remember the Carosello Series back when TV was broadcast in black and white. It was that same year, Palazzo Reale and Capodimonte in Napoli first opened their doors to the public after a lengthy renovation - transforming the historical interior structures into museums. These palaces are where the Bourbon and later, the Savoy monarchs, lived after the unification of Italy in the 19th century.
The sixtieth anniversary campaign expresses the dynamics and strength of the brand’s identity while also communicating its solid roots and continuous creative transformation. By utilizing the rocky terrain, which is repeatedly battered by the wind and sun, the image demonstrates the unstoppable force of the brand and its vibrant, unexpected nature, reflected in the ocean surrounding the island of Capri.
My idea of the ‘ISAIA Man’ is one of any age, energetic and joyful. He belongs to the constantly changing international scene, ‘C’aggia dicere,’ just like me.
The #Isaia60th #IsaiaNapoli #Capri