Year after year, despite everything, Christmas keeps exerting that universal magic that everyone knows, especially in Napoli, the land of the world’s most beautiful and festive nativity scenes. Here, believe me, Christmas is still a holiday that is extraordinarily felt and enjoyed. In fact, if you come to the city in the weeks preceding the holidays at year's end and you go to the privileged area of the crèche workshops and shops – San Biagio del Librai and San Gregorio Armeno – you’ll find yourself faced by an impenetrable wall of crowds blending with tourists from all over Italy and the world, as well as Neapolitans and inhabitants from the inland areas of the Campania region, attracted by that world composed of small statues of tender beauty garbed in delicate silk. It is a sort of dream – like that of Benino the shepherd boy who, according to legend, experienced the entire nativity scene during a prophetic dream – where there are often amusing modern day intrusions thanks to statues portraying famous athletes, actors, singers, and politicians of our time.
Christmas in Napoli is a ritualistic occasion with exciting and traditional moments that sweep over entire extended families like a hurricane and is especially expressed through the lavish food. However, it is still full of truth and endless spiritual and symbolic values that are found in few places in the world. Perhaps the only thing I wouldn’t know how to precisely tie to the ancient heritage of “Christmas made in Napoli” is the choice of Christmas gift: therefore, that is left to the imagination, desire and possibilities of each person. On the other hand, to be honest, ISAIA certainly has no lack of gift ideas. Anyway, since I don't know what you like and cannot give everyone who follows me a personal Christmas gift, I thought I could turn to what is probably the strongest and most natural language of my city: music. “Quanno nascette Ninno” is a Neapolitan Christmas carol based on the words of Saint Alfonso Maria de’ Liguori, from which the famous “Tu scendi dalle stelle” derives.