Until the fateful 90th minute, the sound of the rasping running commentary of the game that occasionally breaks through the wall of silence that is as taut as a violin cord, the explosion of a few colorful interjections during the plays, the excited exhortations to the players, Saint Januarius and his colleagues in heaven and, finally, the string of fierce and colorful invectives and invocations so that the "seccia", the darkest jinx, strikes the adversaries, lets you understand that there is still life within the walls of these homes and that all the Neapolitans – united as one – are consumed by a single cathartic act of passion.
We expressed that passion through the gorgeous female models/football players in our institutional campaign which was shot by the young Dutch photographer Philippe Vogelenzang. We tried to blend a cocktail made of fashion and sports reportage. It was freezing and there was a cold, nasty winter rain that day during the shoot, and at one point it turned into a real game with everyone present participating. We had a ball on the football field in the foggy Milanese outskirts on a frigid day of late November. However, the energy level – and I think you can immediately see it from the photos – was sky-high. The players were fierce and increasingly competitive, performing super-star plays. They took the challenge very seriously.