The

Journal
By Gianluca Isaia

Quanno nascette Ninno

By Gianluca Isaia
Year after year, despite everything, Christmas keeps exerting that universal magic that everyone knows, especially in Napoli, the land of the world’s most beautiful and festive nativity scenes...
Read More

Lord of the Fabric

By Gianluca Isaia
In the tailor's shop, fabric is what brings everything to life. Perhaps we think that because we come from generations of drapers, up to my grandfather Enrico Isaia who......
Read More

Coral Herringbone

By Gianluca Isaia
ISAIA's fall/winter 2016-17 collection, ladies and gentlemen, is dedicated to the twenty-fifth anniversary of the debut on the international market and especially in the United States.....
Read More

Gesti Italiano

By Gianluca Isaia
Without a doubt we Italians constantly use our hands when we speak, and our gestures are just as expressive as our words. This fact is often mocked abroad and is seen as something excessive.
Read More

The Perfect Tie

By Gianluca Isaia
Who knows if those Croatian mercenaries during the Thirty Years War in the 17th century could have ever imagined that a strip of cloth which they used to ward off the cold on the battlefield would have become so successful over the centuries and been given the name cravatta (tie in Italian), which was a mispronunciation of the word...
Read More

"Capa ‘ngignòsa, lenta sciccòsa."
Creative head, classy glasses.

By Gianluca Isaia
Watch where you're walking and what you're doing. In Naples, the eyes – that is, 'uòcchie' and even 'maluòcchie' – fill proverbs and old sayings. They are used in myriad expressions that are instantly understood and are found in just as many sophisticated and picturesque linguistic forms.
Read More

This suit was made especially for you

By Gianluca Isaia
Everyone can't stop blathering on about custom-made, bespoke, hand-made or made-to-measure. It's a genuine obsession: a veritable disaster! It's a rocky terrain full of confusion or, at the very least, imprecision and inaccuracy, if we want to be nice about it.....
Read More

My home is a plane

By Gianluca Isaia
I was just a boy when I started traveling on a regular basis. Back in 1976, I accompanied my father on a trip to the United States when, with courage and a touch of authentic Neapolitan recklessness, he set off on his first great American tour. Today I practically live on a plane....
Read more

Valentine's Day

By Gianluca Isaia
Here I am, finally, to talk about love. Saint Valentine's Day, February 14, is a worldwide tradition: the celebration of sweethearts. I think it's also the perfect occasion for simply telling people that you care about them, that they're fundamental and irreplaceable and the most important persons in your life....
Read More

Napoli is a thousand colors

By Gianluca Isaia
This time I think we may have gone too far with our usual provocative advertising. Taking a shot at Italian football – and Neapolitan football in particular – is almost breaking a taboo and committing a sacrilege. After all, we are just paying tribute to and expressing our love for the eternal magic of football and our glorious local team with humor and from an amusing, lighthearted perspective, which is the way we like it.
Read More

Tailor-Made Crime

By Cesare Cunaccia
This title and more than eloquent subtitle – "'O stile chiamma, Napule risponne" (Style calls, Napoli responds) - introduce a mystery parody that takes place at ISAIA in Casalnuovo, near Napoli. This area is famous for two very different reasons: it is the home of extraordinary menswear tailors known for their inimitable professionalism, but it is also historically associated with organized crime.
Read More

Christmas at Isaia

By Gianluca Isaia
Christmas in Napoli has always assumed many aspects of spiritual significance. It condenses the most profound sense of a particular religiousness rooted in the local culture and expressed in myriad ways. The Neapolitan Christmas is a convivial occasion with opulent Baroque nuances, brimming with aromas, surprises, colors and flavors.
Read More

The Volcano Lover - Part 2

By Gianluca Isaia
Eighteenth century Naples was a vibrant cosmopolitan city and prime destination of Grand Tours. It was among the European capitals celebrated for their exceptional cultural ferment, for the opulence of their aristocracy, and for their fabulous musical production.
Read More

The Volcano Lover - Part 1

By Gianluca Isaia
I have been always fascinated by the extraordinary episodes in the life of Sir William Douglas Hamilton, (1730-1803), a multi-faceted man born in Scotland who was a diplomat.
Read More

Flip-flops, mi amor

By Gianluca Isaia
Many have asked me – and continue to ask me – why I always wear simple leather flip-flops in coral red, our signature color, in the summer, even with the most serious formal suit.
Read More

Capri in Fall

By Gianluca Isaia
It's the best, without a doubt. It's as though I'm revealing something obvious: it's no secret. If the weather stays nice, as it usually does, the island is a genuine paradise in Fall.
Read More